Knowledge Management in Jugo Juice Bar

Analytical Essay Sample on Harrison Bergeron Can an Equal Society Truly Exist

Analytical Essay Sample on Harrison Bergeron Can an Equal Society Truly Exist Can an equal society truly exist? The story, â€Å"Harrison Bergeron† gives one perspective answer to this question throughout the story. The story portrays one main conflict between Harrison Bergeron, a genius boy who is very talented, against a â€Å"government† that makes the entire society equal by handicapping the more gifted, down to the level of the less fortunate or incapable. Harrison constantly outgrows his tremendous handicaps faster than the government can create them and plans to overthrow the handicap government and society with his genius. The reader learns that there is a constant struggle with the people in the society who are smarter being able to think on there own for a short while to only come and find themselves lost, since their handicaps have kicked in and made their thought process vanish. The reader also realizes that the normal functions of humanity can’t take place: conversations, fascination or entertainment, and the ability of knowle dge and the sense of learning, are lost. The absence of uniqueness and diversity are not present and formality and same-ness is enforced and therefore accepted. The story â€Å"Harrison Bergeron† shows that equality is a non-valued gift of uniqueness for all humans. All humans can never be truly equal in the eyes of the world. Near the opening few paragraphs of the story the reader learns that intelligence may be handicapped yet the ability to reason hasn’t been lost. Hazel tells George that she thinks he looks tired. She says, â€Å"All of a sudden you look so tired. Why don’t you stretch out on the sofa, so’s you can rest your handicap bag and the pillows, honeybunch.† â€Å"Go on rest the bag for a little while. I don’t care if you’re not equal to me for a while.† â€Å"You been so tired lately-kind of wore out. If there was just some way we could make a little hole in the bottom of the bag, and just take out a few of them lead balls. Just a few.† George responds by saying, â€Å"Two years in prison and two thousand dollars fine for every ball I took out. I don’t call that a bargain.† In this part of the dialogue we learn the more intelligent George, of many intellectual handicaps, still can reason better than his wife who isn’ t handicapped. The wife tries to persuade him and convince him that he should take off his handicaps for a while and rest. George can still better understand the consequences of those potential actions and thus can still outsmart his wife by making a different decision. Through this passage, the reader also learns that even in this handicap society of â€Å"equality† not everyone is truly equal. If everyone was truly equal George wouldn’t have been able to make a more correct reasoning than another person and choose different actions based on knowledge and reason. This just once again proves that even in a â€Å"perfect† society not everything is perfect. At the end of the story and at the climax the reader learns about the character Harrison Bergeron. The genius boy starts to plot to overthrow the handicapper General and her government. By escaping from jail Harrison proceeds to a TV studio to proclaim his revolt to the rest of the society. Once ripping off his handicaps and the handicaps of the rest of the people in the TV studio area, Harrison began to show the joys of having talents. He asks the orchestra to play their best so he and the ballerina can truly make a wonderful dance and experience what music is supposed to truly be. As the wonderful music is played and the elaborate dance proceeds, the Handicap General herself storms the studio and kills the ballerina and Harrison instantly and orders the orchestra to put on there handicaps immediately or they were to be killed. All this time the Harrison family consisting of Hazel and George are watching all of these actions unfold on TV about their son. After Harrison is shot dead, Hazel begins to cry but just momentarily she stops and can’t remember why she was crying. The author wants to show that not even the parents of a murdered child can grieve over his or her death. These events proved that true emotions couldn’t have been grasped or even been able to take effect. If grief can’t be grasped, can love? This handicapped world of equality just may be one without love and one without knowledge and uniqueness of individuals. All humans can never truly be equal, be able to express and grasp feelings, and convey their own personal uniqueness. It was proved in this â€Å"perfect† society where everyone was to be equal and it was proved incorrect. While one person can reason better than another, an equal society thus cannot exist. Learning that in some cases some individuals have such greater intelligence, they may pose a threat to the collapse of a â€Å"perfect† society since the intelligent figure may be more gifted than the leaders of the government and thus be able to out smart them before they can take control of the intelligent figure. Can a perfect society exist without emotions and the ability to share with others? This story of Harrison Bergeron makes the reader consider that exact question and make them think from examples from the story if it is truly possible. The author ends the story with the Handicap government prevailing over its people and thus with the reign of the government . Yet, the author through example actions and accounts supports how a perfect society cannot exist and relays some of the flaws and hindrances that may account to the downfall of the â€Å"perfect† society. The author portrays the society winning and prevailing literally but most importantly he only uses that event as the story line and makes the plot support against it. The story of â€Å"Harrison Bergeron† will make whoever reads it think about equality and how it can go so far to pose a threat to society and humanity. After reading the story one may feel a great sense of appreciation to an American Democratic society of free expression and allow for the possibilities of using ones gifts to the fullest. Through this story one may believe a perfect society can never exist, yet we wait for the day when the expressions of emotions, the sharing of talents and gifts, and mostly love can all be experienced in the eyes of people who perceive each other as truly equals. You can order a custom essay, term paper, research paper, thesis or dissertation on Harrison Bergeron topics at CustomWritings.com professional custom essay writing service which provides students with high-quality custom written papers at an affordable cost.

HOW HAS TECHNOLOGY CHANGED THE COMMUNICATIONS PROCESS HAS TECHNOLOGY Essay

HOW HAS TECHNOLOGY CHANGED THE COMMUNICATIONS PROCESS HAS TECHNOLOGY CHANGED THE WAY PEOPLE COMMUNICATE IN BUSINESS PROVIDE EXAMPLE - Essay Example Technology is still evolving and the communication process is moving towards the digital world. Technology has brought the greatest changes to the business communication (Guffey, Mary E, and Dana Loewy. 2010) Business communications plays an important role when it comes to the organizational strengths. Technology has made the communication process in business organizations more transparent and in many businesses the secret behind their success is their communication within the organization. The more interactive and clear communication is the more it is good for the organization and its employees. In business organizations transparency in communication process has been achieved through developing intranets and extranets. For example organizations have moved from memos and letters to electronic mails and videoconferences. Technology has reduced the time significantly that is taken for the communication process to take place. Technology has also led to the decrease in noise that causes distraction in the communication process (Guffey, Mary E, and Dana Loewy. 2010) It has led to more simple and straightforward messages. A technology oriented communication process keeps the employees involved and allows the business activities to take place at a faster

Druk Green Power Corporation LTD Essay Example | Topics and Well Written Essays - 2250 words

Druk Green Power Corporation LTD - Essay Example The essay "Druk Green Power Corporation LTD" presents the overview of the management of the Druk Green Power Corporation Ltd and how the expectancy theory can be applied to it. the expectancy theory is one of the contemporary theories win management which describes motivation in relation to valence, expectancy, and instrumentation. The effort in work activities is described within the expectancy theory as the input of a worker. The motivator of human effort is the perceptions of the performance which emanates from this effort. Gupta and Boyd reflect that the contemporary theories of management postulate that effective managers must motivate their diverse workforce so that their productivity is enhanced. In accordance to Bell and Martin, the product of expectancy, valence, and instrumentality is motivation. This argument further reveals the components of motivation which needs to be present for a company to achieve its goals effectively and efficiently. Within Druk Green Power Corporation Ltd, there are various departments which are charged with different functions which are all aimed at addressing the common vision of the company. Without the functions and roles of the employees within these departments, it is not possible that this would be achieved. The development of the company and its growth in productivity depends on the level into which the human resource within the company is motivated. Gupta and Boyd reveal that instrumentality within the expectancy theory represents the belief of the users of various tools.

Health Project management Essay Example | Topics and Well Written Essays - 750 words

Health Project management - Essay Example After the determination of the main agenda, preliminary steps prior to implementation are undertaken such as the gathering of the tools and resources required in every aspect of administration and implementation of the objectives. After this, the planning phase required prior to implementation is needed. In the said phase the specific schedule of the actions are indicated (Dwyer, Stanton and Thiessen, 2004). The culmination of the said phases is the implementation phase where the skills of the personnel, the leadership of the head and the teamwork and cooperation of the different units and members are crucial to the success of the project and the attainment of the goals and missions. The said factors are very crucial in the implementation of the health project since governance can make or break the goals of the project. If any of the said factors fail, the whole system is affected. Facing project scope creep can be considered as a common phenomenon in the process of project implementation. This is a common case based on the fact that the plans are made and implemented by human being. Scope creep is defined as the ‘low-key’ incremental changes upon project implementation (Melton and Iles-Smith, 2009, p.118). There are different issues related to scope creep such as requirements creep, feature creep and instruction creep. Requirements creep can be related to the changes in the scope of requirements due to the changes or variation in the disposition of the end user. In a health project, it can be related to the procedures required for a particular case, patient or project. The feature creep on the other hand is related to the unforeseen features that can arise in the development of the project. These issues are often originating from the people implementing the project on the basis of the view to improve services. This is important to uphold the quality

Background To Al Tayeb Salih English Language Essay

Background To Al Tayeb Salih English Language Essay The current research addresses the dilemma of translating cultural terms especially in literary works. It aims at shedding some light on the problems that translators, particularly between Arabic and English, face with dealing with cultural terms and on the decisions made by these translators to overcome these problems. The Wedding of Zein, written by the Sudanese distinguished novelist Al-Tayeb Salih and translated into English by the well-known translator Denys Johnson-Davies, has been chosen as a study case to be analysed. The data collected will be categorised according to the procedures proposed by Vladimir Ivir (1997) and by the scale of domestication (translators visibility) and foreignsation (translators invisibility) proposed by Lawrence Venuti (1995/1998). The current study, however, consists of four main sections. In the first section, the background of the novel, the writer, and the translator is highlighted. Moreover, the aims of the study and the methodology are stated. The second section reviews the techniques and procedures put forwarded by different translation theorists, with special focus on Ivirs work (1997). The work of Venuti (1995/1998) is discussed in section two. The data collected from the source text and the translated text will be analysed in section three. Finally, section four contains the conclusion and the findings. 1.1 Background to Al-Tayeb Salih and The Wedding of Zein Al-Tayeb Salih (full name: Al-Tayeb Mohammed Salih Ahmed) 1929-2009. He was a well-known Sudanese novelist and short-story writer. He was born in a small village called Karmakoul in northern Sudan and died in London. Buried in Sudan, his funeral was attended by the Sudanese president. His father was Sufi and named his son after a famous Sufism sheikh. He had spent his childhood in his small village before he moved to Khartoum to get a degree in Science. Later, he moved to England and attended the University of London to get a degree in the International Political Affairs. Al-Tayeb started his career life as a headmaster for a short time before he moved to work in the Arabic section in the BBC and, later, headed the drama section in it. Then, he came back to work in the Sudanese radio before he moved to Qatar and worked as a supervisor in the Ministry of Information. He ended up the last ten years in his career life with UNESCO in Paris and Gulf Area. It is worthy mentioning here that during his work in the BBC, Al-Tayeb used to write, for more than ten years, a weekly column for a London- based Arabic magazine called al Majalla in which he explored various literary issues. Moving from one country to another and from one city to another spurs Al-Tayeb to highlight the conflict between the Western and Eastern cultures and the differences between the Arab world and the Western world in his writings. In an interview (MBC 1994), Al-Tayeb mentions that he starts his literary life as a poet and that: Ù† ÃƒËœÃ‚ ­Ãƒâ„¢Ã¢â‚¬   Øلؠ³Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ¯ÃƒËœÃƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã…  Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬   Ù† ÃƒËœÃ‚ ­ÃƒËœÃ‚ ¨ Øلؠ´ÃƒËœÃ‚ ¹ÃƒËœÃ‚ ± Ùˆ Ù† Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ´ÃƒËœÃ‚ ¯Ãƒâ„¢Ã¢â‚¬ ¡ Ùˆ Øلؠ³ÃƒËœÃ‚ ¨ÃƒËœÃ‚ ¨ Ù†¡Ãƒâ„¢Ã‹â€  ØÙ† Ãƒâ„¢Ã¢â‚¬  ÃƒËœ Ù†¦ÃƒËœÃ‚ ·ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¨Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬   Ø ¯Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬ ¦ÃƒËœ Ø ¨ÃƒËœÃƒËœÃ‚ «ÃƒËœÃ‚ ¨ÃƒËœÃƒËœÃ‚ ª ØÙ† Ãƒâ„¢Ã¢â‚¬  ÃƒËœ Ø ¬ÃƒËœÃ‚ ²ÃƒËœÃ‚ ¡ Ù†¦Ãƒâ„¢Ã¢â‚¬   Øلؠ¹ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã¢â‚¬ ¦ Øلؠ¹ÃƒËœÃ‚ ±ÃƒËœÃ‚ ¨Ãƒâ„¢Ã…   My translation: We, the Sudaneses, love and recite poetry because we always need to proof our affiliation to the Arab World. Al-Tayeb, who is entitled the genius of the Arabic novel in the literary circles, belongs to the modern Arabic Realistic School which includes big names like Naguib Mahfouz (1911-2006) and Taha Hussein (1889- 1973) and many others. He wrote three novels and some short stories. His novels which gained a world-wide reputation and translated into many languages are: Ù†¦Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ³Ãƒâ„¢Ã¢â‚¬ ¦ Øلن¡ÃƒËœÃ‚ ¬ÃƒËœÃ‚ ±ÃƒËœÃ‚ © Øلن° Øلؠ´Ãƒâ„¢Ã¢â‚¬ ¦ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ The season of migration to the north (1966), Ø ¹ÃƒËœÃ‚ ±ÃƒËœÃ‚ ³ Øلؠ²Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬   The wedding of Zein (1969) and Ø ¨Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ¯ÃƒËœÃ‚ ±ÃƒËœÃ‚ ´ÃƒËœÃƒâ„¢Ã¢â‚¬ ¡Bandarshah in two parts (1971/1979). Some critics claim that these novels form a trilogy similar to Naguib Mahfouzs famous trilogy (1956-1957). The season of migration to the north is translated into thirty languages and chosen among the best 100 novels in the world and in 2001 it is declared the best Arabic novel in the twentieth century by the Arab Literary Academy. His novel The Wedding of Zein was made into a drama in Libya and into a film by the Kuwaiti filmmaker Khalid Siddiq who won an award in the Cannes Festival in the late 1970s. In 2005, Newsweek magazine chose Al-Tayeb among the most 43 influential characters in the Arab World and despite that he did not win Noble Prize, he was always one of the strongest candidates for it. In recognition of his contribution to the Arabic literature, a film, produced by Al- Jazeera Documentary, highlighting the different stages of Al-Tayebs life has been released in his first death anniversary in February 2010. In his second death anniversary, an award named Al-Tayeb Salih International Award for Creative Writing has been launched. Ø ¹ÃƒËœÃ‚ ±ÃƒËœÃ‚ ³ Øلؠ²Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬   , or The Wedding of Zein, is Al-Tayebs second successful novel in which he mixes reality with myth to form what is called ØلوØقؠ¹Ãƒâ„¢Ã…  ÃƒËœÃ‚ © Øلؠ³ÃƒËœÃ‚ ­ÃƒËœÃ‚ ±Ãƒâ„¢Ã…  ÃƒËœÃ‚ © Magic Realism. The novel is about a young villager called Zein. He is odd in appearance and behaviour. Sometimes he is naÃÆ' ¯ve or Darwish and sometimes you find him chasing the girls of the village from one place to another. What is funny that Zein has made a reputation for himself as the man who falls in love over and over with girls who promptly marry other men; to the point where mothers seek him out in hopes that he will draw the eye of suitors to their daughters. One aspect of Zeins strangeness is that: ÙÅ  Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¯ Øلؠ£ÃƒËœÃ‚ ·Ãƒâ„¢Ã‚ ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ Ù ÃƒËœÃ‚ ³Ãƒâ„¢Ã…  ÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬Å¡ÃƒËœÃ‚ ¨Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬   Øلؠ­Ãƒâ„¢Ã…  ÃƒËœÃƒËœÃ‚ © Ø ¨ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ µÃƒËœÃ‚ ±Ãƒâ„¢Ã…  ÃƒËœÃ‚ ®ÃƒËœÃ…’ ولكÙ†  ÙÅ  ÃƒËœÃ‚ ±Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬ ° Ø £Ãƒâ„¢Ã¢â‚¬   Øلؠ²Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬   ÙˆØلؠ¹Ãƒâ„¢Ã¢â‚¬ ¡ÃƒËœÃ‚ ¯ÃƒËœÃ‚ © Ø ¹Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã¢â‚¬ ° Ø £Ãƒâ„¢Ã¢â‚¬ ¦Ãƒâ„¢Ã¢â‚¬ ¡ ÙˆØلن ÃƒËœÃ‚ ³ÃƒËœÃƒËœÃ‚ ¡ ØللØØ ¦Ãƒâ„¢Ã…   Ø ­ÃƒËœÃ‚ ¶ÃƒËœÃ‚ ±Ãƒâ„¢Ã¢â‚¬   ولØØ ¯ÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬ ¡ÃƒËœÃƒËœÃ…’ Ø £Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬Å¾ Ù†¦ÃƒËœ Ù†¦ÃƒËœÃ‚ ³ Øلؠ£ÃƒËœÃ‚ ±ÃƒËœÃ‚ ¶ÃƒËœÃ…’ ØÙ† Ãƒâ„¢Ã‚ ÃƒËœÃ‚ ¬ÃƒËœÃ‚ ± Ø ¶ÃƒËœÃƒËœÃ‚ ­Ãƒâ„¢Ã†â€™ÃƒËœ. Ù ˆØ ¸Ãƒâ„¢Ã¢â‚¬Å¾ Ù†¡Ãƒâ„¢Ã†â€™ÃƒËœÃ‚ °ÃƒËœ Ø ·Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬Å¾ Ø ­Ãƒâ„¢Ã…  ÃƒËœÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬ ¡. (Ø µÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ­ÃƒËœÃ…’ Øلؠ·Ãƒâ„¢Ã…  ÃƒËœÃ‚ ¨ 7:1986) as is well known, children meet life with screams. With Zein, however, it is recounted- and the authorities for this are his mother and the women who attended his birth- that no sooner did he come into this world than he burst out laughing. And so it was throughout his life. (Salih, Al-Tayeb 1969: 33). The two main characters of the novel, beside Zein, are Al-Haneen, the Sufi Sheikh, who has a good relationship with Zein and represents the mythic side of the novel and Nima, Zeins beautiful rich cousin, who is the only girl that Zein respects and cannot flirt her and she represents the realistic aspect of the novel. The main event of the novel is the marriage of Zein and Nima which shocked all people in the village because it is unusual for ugliness and poverty (Zein) to unite with beauty and richness (Nima). The events of the novel take place in a week; from the spreading of the marriage news to the wedding party which ends up the novel. A Western critic comments on The Wedding of Zein: Ùˆ Øكؠ«ÃƒËœÃ‚ ± Ù†¦ÃƒËœ ÙÅ  ÃƒËœÃ‚ ¬ÃƒËœÃ‚ °ÃƒËœÃ‚ ¨Ãƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã…   Øلن° Ø ·ÃƒËœÃ‚ ±Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬Å¡ÃƒËœÃ‚ © Øلؠ·Ãƒâ„¢Ã…  ÃƒËœÃ‚ ¨ Ø µÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ­ Ù Ãƒâ„¢Ã…   ØلكØ ªÃƒËœÃƒËœÃ‚ ¨ÃƒËœÃ‚ © Ù†¡Ãƒâ„¢Ã‹â€  Ù†¦Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬Å¡Ãƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬ ¡ Ø ­Ãƒâ„¢Ã…  ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ ØلقØ ±Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã…  Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬   Øلؠ°Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬   ÙÅ  Ãƒâ„¢Ã†â€™ÃƒËœÃ‚ ªÃƒËœÃ‚ ¨ Ø ¹Ãƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã¢â‚¬ ¡Ãƒâ„¢Ã¢â‚¬ ¦. ØÙ† Ãƒâ„¢Ã¢â‚¬ ¡ ÙÅ  ÃƒËœÃ‚ ±ÃƒËœÃƒâ„¢Ã¢â‚¬ ¡Ãƒâ„¢Ã¢â‚¬ ¦ Ø ¨Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ¸ÃƒËœÃ‚ ±ÃƒËœÃ‚ © Ù†¦ÃƒËœÃ‚ ±ÃƒËœÃ‚ ­ÃƒËœÃ‚ ©ÃƒËœÃ…’ Ùˆ ÙÅ  ÃƒËœÃ‚ ¯ÃƒËœÃ‚ ¹Ãƒâ„¢Ã‹â€  ØلقØØ ±ÃƒËœÃ‚ ¦ Øلن° Øلؠ¶ÃƒËœÃ‚ ­Ãƒâ„¢Ã†â€™ Ùâ € ¦Ãƒâ„¢Ã¢â‚¬  Ãƒâ„¢Ã¢â‚¬ ¡Ãƒâ„¢Ã¢â‚¬ ¦Ã‚  [1]  ÃƒËœÃ…’ ØÙˆ Ø ¹Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã¢â‚¬ ° ØÙ„Øقل Øلن° ØÙ„ØØ ¨ÃƒËœÃ‚ ªÃƒËœÃ‚ ³ÃƒËœÃƒâ„¢Ã¢â‚¬ ¦Ã‚  [2]  . Ø ºÃƒâ„¢Ã…  ÃƒËœÃ‚ ± ØÙ†  Ù†¡ÃƒËœÃ‚ °ÃƒËœ Øلن¦Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬Å¡Ãƒâ„¢Ã‚  ÙÅ  Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ·Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã…   ØØ ³ÃƒËœÃƒËœÃ‚ ³ÃƒËœ Ø ¹Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã¢â‚¬ ° ØلؠªÃƒËœÃ‚ ¹ÃƒËœÃƒËœÃ‚ ·Ãƒâ„¢Ã‚ . Ù ÃƒËœÃ‚ ­ÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬ ° Ø ¹Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ¯Ãƒâ„¢Ã¢â‚¬ ¦ÃƒËœ Ù† ÃƒËœÃ‚ ¬ÃƒËœÃ‚ ¯Ãƒâ„¢Ã¢â‚¬ ¡Ãƒâ„¢Ã¢â‚¬ ¦ Ù†¦ÃƒËœÃ‚ ¶ÃƒËœÃ‚ ­Ãƒâ„¢Ã†â€™Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬   للØ ºÃƒËœÃƒâ„¢Ã…  ÃƒËœÃ‚ ©ÃƒËœÃ…’ Ù ÃƒËœÃƒâ„¢Ã¢â‚¬   Ø ¬Ãƒâ„¢Ã¢â‚¬ ¦Ãƒâ„¢Ã…  ÃƒËœÃ‚ ¹ Øلؠ´ÃƒËœÃ‚ ®ÃƒËœÃ‚ µÃƒâ„¢Ã…  ÃƒËœÃƒËœÃ‚ ª Ø ªÃƒËœÃ‚ ­ÃƒËœÃ‚ ªÃƒâ„¢Ã‚ ÃƒËœÃ‚ ¸ Ø ¨Ãƒâ„¢Ã†â€™Ã ƒËœÃ‚ ±ÃƒËœÃƒâ„¢Ã¢â‚¬ ¦ÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬ ¡ÃƒËœÃƒËœÃ…’ Ùˆ ØÙ† Ãƒâ„¢Ã…   Ù„ØØ ¬ÃƒËœÃ‚ ¯ Ù Ãƒâ„¢Ã…   Ù†¡ÃƒËœÃ‚ °ÃƒËœ Ù† Ãƒâ„¢Ã‚ ÃƒËœÃ‚ ­ÃƒËœÃ‚ © Ù†¦Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ¹ÃƒËœÃ‚ ´ÃƒËœÃ‚ © Ø ¨ÃƒËœÃ‚ ¹ÃƒËœÃ‚ ¯ Ù†¦ÃƒËœÃ‚ ·ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¹ÃƒËœÃƒËœÃ‚ ªÃƒâ„¢Ã…   للØ ¹ÃƒËœÃ‚ ¯Ãƒâ„¢Ã…  ÃƒËœÃ‚ ¯ Ù†¦Ãƒâ„¢Ã¢â‚¬   Øلؠ±Ãƒâ„¢Ã‹â€ ÃƒËœÃƒâ„¢Ã…  ÃƒËœÃƒËœÃ‚ ª ØÙ„ØÙ† Ãƒâ„¢Ã†â€™Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã…  ÃƒËœÃ‚ ²Ãƒâ„¢Ã…  ÃƒËœÃ‚ © Ùˆ ØÙ„ØÙ†¦Ãƒâ„¢Ã…  ÃƒËœÃ‚ ±Ãƒâ„¢Ã…  Ãƒâ„¢Ã†â€™Ãƒâ„¢Ã…  ÃƒËœÃ‚ ©ÃƒËœÃ…’ ØلؠªÃƒâ„¢Ã…   ÙÅ  ÃƒËœÃ‚ ¨ÃƒËœÃ‚ ¯Ãƒâ„¢Ã‹â€  Ù Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬ ¡ÃƒËœ كل ØÙ† ÃƒËœÃ‚ ³ÃƒËœÃƒâ„¢Ã¢â‚¬   Ø ¹ÃƒËœÃ‚ ¯Ãƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬ ¦ ØلقÙÅ  Ãƒâ„¢Ã¢â‚¬ ¦ÃƒËœÃ‚ ©ÃƒËœÃ…’ Ø ­ÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬ ° Ùâ €žÃ™Å  ÃƒËœÃ‚ ªÃƒËœÃ‚ ³ÃƒËœÃƒËœÃ‚ ¡Ãƒâ„¢Ã¢â‚¬Å¾ ØلقØØ ±ÃƒËœÃ‚ ¦ Ø ¹Ãƒâ„¢Ã¢â‚¬ ¦ÃƒËœ Ø ­ÃƒËœÃ‚ ¯ÃƒËœ Ø ¨ÃƒËœÃƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã¢â‚¬ ¦ÃƒËœÃ‚ ¤Ãƒâ„¢Ã¢â‚¬Å¾Ãƒâ„¢Ã‚  Øلن° ØلكØ ªÃƒËœÃƒËœÃ‚ ¨ÃƒËœÃ‚ © Ø ¹Ãƒâ„¢Ã¢â‚¬   Ù†¦ÃƒËœÃ‚ «Ãƒâ„¢Ã¢â‚¬Å¾ Ù†¡ÃƒËœÃ‚ °Ãƒâ„¢Ã¢â‚¬ ¡ Øلؠ´ÃƒËœÃ‚ ®ÃƒËœÃ‚ µÃƒâ„¢Ã…  ÃƒËœÃƒËœÃ‚ ª ØلؠªÃƒËœÃƒâ„¢Ã‚ Ãƒâ„¢Ã¢â‚¬ ¡ÃƒËœÃ‚ ©. (Ù†¦ÃƒËœÃ‚ ­Ãƒâ„¢Ã¢â‚¬ ¦ÃƒËœÃ‚ ¯Ãƒâ„¢Ã…  ÃƒËœÃ‚ © Ùˆ Ø ¢ÃƒËœÃ‚ ®ÃƒËœÃ‚ ±Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬   1981: 201-202) My translation What attracted me in Al-Tayeb Salihs way of writing is his attitude to the villagers. He sees them in a funny way and invites readers to laugh at them or, at least, smile. However, behind this attitude is a feeling of sympathy. Despite that we find these characters funny, but all of them keep their dignity. I find a refreshing whiff in this. After reading many American and English novels, readers may ask about the reason of writing about some inane characters in these novels. 1.2 A word on the translator of The Wedding of Zein Denys Johnson-Davies (1922- ), a renowned English translator of the Arabic literature, was born in Vancouver, Canada. He had spent his first years in Sudan, Egypt, Uganda, and Kenya, before he was sent to England at age 12. In 1930s, he attended Cambridge University and studied oriental languages. He started his career life with the BBC between 1941 and 1945. In the same year, he moved to Egypt to work in the British Council in Cairo as a translator and then started a journey of more than sixty years with the Arabic literature. In Cairo, he met the pioneers of the modern Arabic literature and made friendships with some many of them. In an interview, Denys states that when I arrived to Egypt in 1945, I was the only translator into English at that timeà ¢Ã¢â€š ¬Ã‚ ¦ I was dictator in my field at that time and I enjoyed this. (AUC 2011).He also expresses his attitude towards translation as a profession: Translation is real hard work. Its also not appreciated. If you get your name anywh ere on the book at all, youre very lucky. I wouldve preferred to have been a writer.'(ibid.). In 2006, he published his memoirs under the title: A life between the lines of Arabic literature. In 2007, he was awarded the Sheikh Zayed Book Award as the Culture Personality of the Year. Referred to as the leading Arabic-English translator of our time by Edward Said, there is no translator in the West who conveyed the Arabic literature to the occidental reader than Denys did. His translations are not limited to one literary genre; he translated short stories, novels, plays, and poems or as he states that when I enjoy reading something, I decide to translate it (ibid.). He is also interested in Islamic studies and is co-translator of three volumes of Prophetic Hadith. Al-Tayeb Salih, however, has a special place for Denys who translated Al-Tayebs all three novels. When asked about his favorite writer to translate, Denys unhesitatingly answered Al-Tayeb Salihà ¢Ã¢â€š ¬Ã‚ ¦ I feel that his work is very simple, very direct, and that theres nothing pretentious at all about ità ¢Ã¢â€š ¬Ã‚ ¦ I enjoy Al-Tayeb Salih works more than any other Arabic writersà ¢Ã¢â€š ¬Ã‚ ¦ I am a great fan of AL-Tayeb Salih. (ibid.). 1.3 Literary Translation Literary text, as an expressive text type by Reiss (1977/1989), has a set of typical features. Jones (2009:152) summarises a wide range of viewpoints about the features attributed to literary texts: They have a written base-form, though they may also be spoken; they enjoy canonicity (high social prestige); they fulfil an affective/aesthetic rather than transactional or informational function, aiming to provoke emotions and/or entertain rather than influence or inform; they have no real-world truth-value i.e. they are judged as fictional, whether fact-based or not; they feature words, images, etc., with ambiguous and/or indeterminable meanings; they are characterized by poetic language use (where language form is important in its own right, as with word-play or rhyme) and heteroglossia (i.e. they contain more than one voice); and they may draw on minoritized styles styles outside the dominant standard, for example slang or archaism. Depending on the above features of literary works, literary translation is unique in some aspects: First, literary texts, as opposed to non-literary texts, are characterized by rhetorical and aesthetic value, which is the essence expected to be captured and maintained in a literary translation. Literary works are created artistically by increasing the difficulty and length of perception, which leads to defamiliarization (Shklovsky, 1917, quoted in Pilkington, 2000: 18). Once the defamiliarization is comprehended by the translators or readers, a unique sensation is created. To reproduce the rhetorical and aesthetic value is one of the main tasks for literary translators. Second, literary translators choices of wording are highly dependent on the target language (TL) and culture. Literary texts are solidly rooted in the source language (SL) and culture, yet due to linguistic or cultural differences, literal translations might fail to gain acceptability. How to cope with the linguistic and cultural differences is a crucial question for literary translators. Third, a consideration of the target audiences is another important issue in literary translation. Literary translation always has a readership which is likely to be quite different from the one the writer originally had in mind. A good translation of any text from any period will, most often, only be good in the context of a particular audience at a particular time and place. A good English translation of Salihs The Wedding of Zein, for example, for people in England in 1960 might not be a good translation for people in Australia in 2010. Finally, literary translation is a complicated act, and to this effect, there is no definite correct translation; yet there is an appropriate translation according to certain criteria. Stylistic approaches to translation studies supply a theoretical perspective, which identify the style as the essence of literary translations. 1.4 Aims of the study The ultimate aim of the current research is to investigate the extent to which Denys Johnson-Davies is successful in dealing with cultural terms in his translation of The Wedding of Zein. This overall goal can be achieved through a set of research questions: 1. What are the different techniques utilised by the translator to convey Arabic cultural terms into his English translation? 2. Does the translator domesticate or foreignise his translation? 3. Does the translators overall strategy to domesticate or foreignise his translation affect his decision to use some certain techniques rather than others in conveying cultural items? 1.5 Methodology: An Integrated Approach In this research, two approaches will be combined to form the theoretical frame of my dissertation. These two approaches will work together in an attempt to answer the research questions. The first approach is Ivirs (1987) seven procedures to translate cultural items. Although many researchers have proposed different procedures and techniques to translate cultural references, Ivirs procedures have been chosen for their comprehensiveness, clearness, and directness. The other part of this integrated approach is Venutis (1995/1998) work on domestication (translators visibility) and foreignsation (translators invisibility). Ivirs procedures to translate cultural items form the lower layer of this integrated approach. They represent the tools used by the translator to reflect his overall strategy towards the text being translated. The overall strategy is the upper layer which is represented by Venutis domestication or foreignsation. In other words, any translator who is dealing with cultural terms has to make two interrelated decisions. Firstly, he needs to decide whether, depending on some certain considerations such as the reader, the place, and the time, he will domesticate or foreignise his translated text. This is a text-level decision. Secondly, and accordingly, he has to decide which specific procedure to choose to deal with every single cultural term in the text. This is a cultural term-level decision. In order to realise the mechanism of this approach, let us consider this simple example. If a translator into English decides to adopt domestication as his overall strategy (text-level decision) to translate a text from Arabic, he may convey, for example, Ø µÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃƒËœÃ‚ © Øلن¦ÃƒËœÃ‚ ºÃƒËœÃ‚ ±ÃƒËœÃ‚ ¨ into English by defining it (cultural term-level decision) as: Maghrib Prayer, the fourth daily prayer for Muslims prayed just after the sunset. On the contrary, if he adopts foreignsation as a text-level strategy, he simply translates Ø µÃƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃƒËœÃ‚ © Øلن¦ÃƒËœÃ‚ ºÃƒËœÃ‚ ±ÃƒËœÃ‚ ¨ as Maghrib Prayer.

Apex Investment Essay

AccessLine’s initial financing came in the form of strategic alliances. In 1989, McCaw Cellular Communication invested in AccessLine, providing a considerable amount of their intial capital. This funding secured the strategic partnership between AccessLine and McCaw Cellular. This launched further alliances between AccessLine and other phone company carriers, in which AccessLine granted them an exclusive franchise in the market for a set fee. The carriers were permitted to market AccessLine’s service under their own company name. AccessLine also developed partnerships with equipment manufacturers such as Stratus Computer and Motorola, also providing them with a franchise in exchange for funding. However AccessLine’s growth prompted the need for larger investments. Thus, in 1994, AccessLine diversified their financing to professional equity investors. Providing funding worth $15. 5 million, AccessLine’s CFO Bill Stuart, and Morgan Stanley’s Bill Brady executed the transaction, involving the private placement from five investors. Such a strategy was chosen due to AccessLine’s lack of capital in the initial stages of AccessLine’s establishment. AccessLine was not lacking in management or technology and thus was not in need of a venture capitalist in its early stages to control the company or provide the company with expertise or administration. Private investors, such as McCaw Cellular Communications, were more appropriate for AccessLine in that they provided the necessary funding without coercing AccessLine to forsake control of the company. McCaw also provided both clientele and investments. AccessLine’s lack of experience from mergers and acquisitions forced them to eventually turn to venture capitalists in 1994, a time when their strategy had changed. The venture capitalists could help in evaluating a target company through their experience in purchasing and selling businesses. The funds from Apex Investment Partners would serve beneficially for AccessLine because of their vast knowledge and experience in the industry. George Middlemas and Rick Bolander, both of whom had joined Apex in the early 90’s, had had previous experiences working in the telecommunications industry and racked up an extensive list of contacts in the industry. Thus, Apex would eventually prove to be a profitable investment for AccessLine.

Nestle Market Research

Introduction In this research work the company chosen is Nestle. We have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external environments for the company and countries for its future rowth and further marketing planning strategy Analysis 1. Nestle Worldwide 1. 1. Overview of Nestle All over the planet, people know Nestle. Nestle is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues among the world's 40 largest corporations. Nestle was founded in 1867 by Henri Nestle. Its international R;amp;D network supports the products made in more than 500 factories in 86 countries.The Nestle factories a re operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers Nestle’s Philosophy: Good Food, Good Life is the very essence of Nestle and this philosophy can be traced back to our beginnings. 1. 2. Nestle’s VisionThe Nestle global vision is to be the leading Company in health, wellness and nutrition in the world. In particular, they envision to: * Meet the needs of consumers of every age group from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality. * Lead an extremely motivated and professionally trained workforce, which would drive growth through innovation and renovation. * Deliver shar eholder value through profitable long-term growth, while continuing to play a significant and responsible role in the ocial, economic and environmental sectors of the country. s * Nestle brands are the preferred choice in their categories. Consumer insight drives all aspects of Nestle’s marketing and communication efforts. 1. 3. Nestle’s Mission Nestle’s mission, in the words of our founder Henri Nestle, is: â€Å"Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life. 1. 4. Nestle’s Objectives Nestle’s objectives are to be recognized as a leading, competitive, Nutrition, Health and Wellness Company trusted by all its stakeholders, and to be the reference for financial performance in its industry. Its chief objectives are: * To achieve compatibility with international voluntary standards on environmental management systems. * To build mutual trust with consumers, governmental authorities and business partners. * To ensure continuous improvement of Nestles environmental performance. Conservation of natural resources and minimization of waste. * Total compliance with the laws. * To establish the benchmark for good business practice. * Employing new technologies and processing. By committing to resources, both human and financial. Measuring the cost and benefits to business of its activities 1. 5. Product mix of Nestle Baby foods| Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum| Bottled water| Nestle Pure Life, Perrier, Poland Spring, S.Pellegrino| Cereals| Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal| Chocolate & Confectionery| Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Wonka| Coffee | Nescafe, Nescafe 3 in 1, Nescafe Cappuccino, Nescafe Classic, Nes cafe Decaff, Nescafe Dolce Gusto, Nescafe Gold, Nespresso| Culinary,chilled and frozen food| Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffer's, Thomy| Dairy | Carnation, Coffee-Mate, La Laitiere, Nido| Drinks | Juicy Juice, Milo, Nesquik, Nestea|Food service| Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafe, Nestea, Sjora, Lean Cuisine, Stouffer's| Healthcare nutrition| Boost, Nutren Junior, Peptamen, Resource| Ice cream| Dreyer’s, Extreme, Haagen-Dazs, Movenpick, Nestle Ice Cream| Pet care| Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michael’s Canine Creations, Dog Chow, Fancy Feast, Felix, Friskies, Gourmet, Purina, Purina ONE, Pro Plan| Sports nutrition| Power Bar| Weight management| Jenny Craig| 2. Environment of Nestle 2. 1.Internal business environment 2. 1. 1 Managers Nestle Company is a decentralized organization that organized according to matrix structure. Nestle Company as a decentralized organization allows its subordinate organizations t o enjoy a relatively high-level of autonomy. Although it still makes major strategy decisions at the headquarter level, daily operations are left up to subordinate organizations to derive and implement. The responsibility for operating decisions is pushed down to local units.Nestle has a strong top management team which runs on strong values and principles of the company. The efficient top management of the company is able to run finance, operation, marketing, logistics, sales, and research and development departments with great success which ultimately leads to the fulfillment of the goal of the organization. Senior members are of diverse origins and backgrounds. * Board of Directors The Board of Directors is the ultimate governing body of the Company. It is responsible for the ultimate supervision of the Group.The Board attends to all matters which are not reserved for the Annual General Meeting or another governance body of the Company by law, the Articles of Association or speci fic regulations issued by the Board of Directors. * Chairman The Chairman has the right to represent the organization to implement the company’s rights and obligations, take responsibility to the law and the owners of the organization about the rights and duties are assigned, strategizing development plans of the company and organization those through the decision of the Board. CEO The Board of Directors delegates to the CEO, with the authorization to sub delegate, the power to manage the Company’s and the Group are business, subject to law, the Articles of Association and the Regulations of the Board of Directors. The CEO chairs the Executive Board and delegates to its members individually the powers necessary for carrying out their responsibilities, within the limits fixed in the Executive Board’s Regulations. 2. 1. 2. EmployeesThe Nestle team comprises around 328,000 employees, 29% are based in Europe, 33. 6% in the Americas and 37. 4% in Asia, Oceania and Af rica. Their challenge is to combine strategic corporate leadership with strong, responsive local leadership to achieve consistent high levels of performance and corporate responsibility across their business Nestle has a rich working culture which motivates its employees to serve best to its customers with the help of the variety present in their product range.Nestle has included the benefits of the employees in the goal statement of the organization as the management of the company strongly believe that the productivity, quality and the dependability will reflect on the product only if the employees take care of all these factors. Different departments of the company work to contribute in the growth of the organization and these departments not only keep the customer's needs and demand in mind but also keep the same type of attention for the internal customers of Nestle.The company believes if the internal market of the company is fully satisfied, the internal market will be able t o serve to its customers and able to understand their needs and able to manufacture the products which can fulfill these needs 2. 2. External environment 2. 2. 1. Customers The immediate customers of Nestle are retail and grocery stores which provide the products of the company to the end customers at a reasonable price and a reasonable profit.The end customers of Nestle are the consumers who consume its wide range of product. The company has a bright brand image in its big pool of end customers. Nestle has an extensive marketing network to figure out the target customers, it has marketing specialist to understand the market place and the customer needs, secondly to is spending a lot to figure out the customer’s preferences regarding the substitutes of its products in order to bring the customers on board and retain them.Nestle has an extensive market share, due to the reason that its customers are brand loyal and do not compromise over quality and same is the case with the c ompany’s quality assurance (QA) team. One of the principle strategies that Nestle utilizes is to produce differentiated products for each age group in order to get a high market share and preferences over others. 2. 2. 2. Suppliers Suppliers provide the resources like labor and material resources to produce goods and services. They add to customer overall value delivery system.Labor supplies include handling of * Quantity of labor * Quality of labor * Labor strikes * Labor relations Material supplies deals with the * Quantity of material * Quality of material * Price of material * Stability of material inputs * Delivery delays Nestle efficiently handles the quality, quantity, price and stability of both material and labor supplies. Management maps out the strategies for labor strikes, supply shortages and delays to avoid increasing the cost of production, which can badly affect sales in short run and customer satisfaction in long run. . 2. 3. Competitors Competitors also play a vital role in effecting the way in which the organization operates, competitors are basically the rival firms in the same market which is providing the same product in the case of Nestle the are many competitors since there is a wide range of products offered by Nestle Nestle's largest international competitors are Kraft Foods, Unilever and Mars Incorporated. It also faces competition in local markets or specific product ranges from numerous companies, including Sara Lee and DanoneNescafe is one of the world-famous brands of Nestle with a long history of development and illustrious reputation. Therefore we choose this brand to go deeper analysis of its production as well as its distribution. 3. Input and output 3. 1. Inputs 3. 1. 1. Raw material Coffee beans and water are the basic ingredients used to make coffee, but there are as many ways to make coffee as there are coffee drinkers. All Nescafe coffees are made of 100% pure coffee beans. The only exceptions are our ready-made c offee mixes and mixtures. They contain other ingredients such as whitener and sugar, which are commonly added to coffee.Raw materials are selected from the freshest coffee beans through the production process with the highest quality standards, properly roasted to keep the aroma of coffee are naturally charming 3. 1. 2. Labor Teams of professional preparation and testing are well trained. The sensitive senses of coffee experts allow them to recognize the best qualities as grinding, roasting and tasting raw materials. 3. 1. 3. Technology The company also has modern production technology and strictly quality control system in all stages of production. 3. 2. Outputs 3. 2. 1. Nescafe’s productsNescafe products include: Nescafe Original, Nescafe Classic, Nescafe Clasico, Nescafe Gold Blend, Nescafe Black Gold, Nescafe Special Filtre (in France), Cafe Parisien (The Paris experience), Nescafe Allen, Nescafe Espresso, Nescafe Red Cup, Nescafe Blend†¦ to name just a few. 3. 2. 2. Distribution Nescafe also be distributed under Nestle’s distribution system with the 2 major channels of distribution: Traditional distribution channels and Modern distribution channels. * Traditional distribution channels (grocery): Organize the sales staff to distribute products to individual households through market channels & shop. Modern distribution channels (key account): Deliver goods to consumers through supermarket, metro or distribution chain system. Furthermore Nestle is currently holding Out Of Home (OOH) distribution channel such as restaurants, hotels, at-work, factories, etc†¦ There are specific products for this channel to cater fully for the professional chef, a full merchandise to cater to the world standard hotel as 5 star hotels or the high-rate corporate office †¦ called NESTLE PROFESSIONAL parts distribution. 3. 3. Research for production of Nescafe-Nestle in VietnamTo ensure a large output power, the company must be combined with the Vi etnamese government to build long-term plan for raw materials to ensure the production of the company. Build strategic Materials areas by combining with fertilizer companies and agricultural extension centers to sign a contract directly with farmers. Furthermore, collaborate with scientists and local authorities in the provinces of Dak Lak, Lam Dong and Dong Nai-the key coffee growing regions in Vietnam- to build the model farm, offering new varieties of high yield and send some Vietnamese scientists to some Center of research and development in developing countries.Regarding technology, the big companies like Nestle will find advanced technology in the world to ensure that few workers record the highest results. Moreover, the company will provide technical assistance to coffee growers so that they can provide better quality and have higher income About labor at the factory the company will cooperate with Vietnamese Ministry of Labor to learn about the workforce in Vietnam or the co mpany will cooperate with the local center for workers promotion or the surrounding areas to make sure human resources are available if the company needs.The company will have a separate department to do this. 4. Manufacturing process * Harvesting It all starts on the plantations, where farmers tend to the coffee plants and harvest the coffee cherries, usually by hand. The next thing they have to do is separate the bean from the outer shell of the cherry. This is done either by drying the beans in the sun or by washing them in a pulping machine before drying them. * Drying To get at the coffee beans inside each cherry, the beans need to be separated from the skin, pulpa and parchment.This is achieved by drying the cherries under the sun or by soaking the cherries in hot water. The dry beans have a greenish tinge and are therefore known as ‘green beans'. They are usually exported for blending and roasting. By combining different types of beans you can give the resulting coffee a more rounded taste. Once you have the right blend of beans, the most important phase of coffee production begins: the roasting * Roasting Once the green coffee beans have been selected, the beans need to be roasted to release the aroma and taste we know as coffee. In fact, this important rocess is one of the most fundamental parts in producing the flavorful taste and rich aroma of NESCAFE coffees. During roasting, the coffee beans expand and change in color. They turn to yellow once they absorb heat and then to brown as the beans lose their water content. The beans turn darker as they release their oils, giving the coffee its flavor. Depending on the roasting equipment and the desired flavor of the coffee, green beans are roasted at between 180 °C and 240 °C for between three and fifteen minutes. * Grinding After roasting, the beans are ready for grinding.The particle size of the grind; whether coarse or medium, fine or very fine depends on the brewing method and equipment use d. Grinding increases the surface area of the coffee, allowing the flavor to be extracted more easily. * Processing To make NESCAFE ® Pure Soluble Coffee, the ground coffee is put into an industrial percolator containing hot water under pressure to brew a highly concentrated liquid coffee, called coffee liquor. The coffee liquor is then spray dried by passing it through a continuous stream of hot air, changing it into fine particles.This is the process for making NESCAFE CLASSIC ® coffee. Alternatively, the coffee liquor is snap frozen and then ground into the required particle size. The particles are suspended in a vacuum tunnel with low heat, causing ice crystals to form and leaving particles of freeze-dried NESCAFE GOLD ® coffee. 5. Marketing strategy for Nescafe in Vietnam 5. 1. Price Launch several product lines aimed at the large and diverse segment of the market. Each segment has different product lines with reasonable price and can be accepted but still ensure high qua lity. For classes of consumers with high incomes and interested in quality: the Nescafe Gold, Premium with higher prices and higher quality compared to other common products * For classes of consumers with average incomes – a large segment: with Blend 43, Mild Roast, Espresso products †¦ consumers receive economic benefits as well as product quality. * For young people: new product such as Latte with the relative prices. Deploy promotions, discounts to attract customers and increase purchasing power 5. 2. PlaceBuild strong distribution network with distributors and retailers to cover the market with high density. Develop the retail system to ensure the company's products are available to serve customers: retail outlets at premier sites e. g. Bus stand, Railway station†¦ Implement incentive policy about pricing and commission to agents to encourage them to introduce and offer products to customers at the reasonable price. Other than that, Nestle can put their vending machine in a place that always full of people such as shopping mall, airport, hospital, school and any other place.Associate with supermarkets and shopping centers by opening sophisticated parlors with more value added services; improve the area, type and number of the company’s products here. Expand promoting trade into neighboring countries such as Laos, Cambodia, west Asia countries, where Nestle’s products are not available or do not meet the requirements. 5. 3. Promotion Take advantages of company such as brand reputation, quality products to increase market share Use mass media to advertise products to consumers: * TV commercial * Magazine and newspaper advertizing * Public event * Online advertizing Social networking Use other form of advertising such as non-media communication or advertising. Some of the ways are participating exhibitions, sponsorship activities, public relations and sales promotion such as giving freebies with good or reduced price Construct showrooms to introduce the company’s products and distribute sample products to the customers. Intensify customer care service by holding seminars about nutrition and healthiness, informing customer about Nestle’s products. References * Jafaa, M. S. (2009) Nestle Marketing strategy for Marketing Report – Nestle Milo [online].Publication 25 November 2009 [accessed 16 June 2012]. Available from: http://www. scribd. com/doc/26214574/5/Nestle-Marketing-strategy * Brabeck, P. (2011) Nestle Malaysia Marketing Strategy [online]. Publication 8 March 2011 [accessed 16 June 2012]. Available from: http://www. allfreepapers. com/print/Nestle-Malaysia-Marketing-Strategy/1020. html * Aziz, M. K. (2009) Marketing Management Strategies of Nestle [online]. Publication 20 May 2009 [accessed 18 June 2012]. Available from: http://www. scribd. com/doc/61960026/Nestle * Nescafe (2008) Coffee Production [online].Publication 18 December 2008 [accessed 19 June 2012]. Available from: htt p://www. nescafe. co. uk/coffee_production_en_co_uk. axcms * Khan, S. A. (2011) TQM 2nd Assignment on Nestle [online]. Publication 16 February 2011 [accessed 21 June 2012]. Available from: http://www. scribd. com/doc/86194068/TQM-2nd-Assignment-on-Nestle * Nestle (no date) Mission and Vision [online]. Vavey, Switzerland: Nestle [accessed 21 June 2012]. Available from: http://www. Nestle. co. za/aboutus/Pages/MissionVision. aspx * Nescafe (no date) Coffee Roasting [online]. Vavey, Switzerland: Nestle [accessed 21 June 2012].Available from: http://www. nescafe. com/coffee_roasting_en_com. axcms * Nescafe (no date) Coffee Ingredients [online]. Vavey, Switzerland: Nestle [accessed 21 June 2012]. Available from: http://www. nescafe. com/coffee_ingredients_en_com. axcms * Nestle (2011) Nescafe [online]. United Kingdom: Nestle UK [accessed 21 June 2012]. Available from: http://www. Nestle. co. uk/brands/coffee/Pages/Coffee. aspx * Nescafe (2011) Corp Governance Report 2011 [online]. Vavey, Switzerland: Nestle [accessed 23 June 2012]. Available from: http://www. Nestle. com/Media/Reports/Pages/Reports. aspx.

Global Trends essays

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Robert Schumann

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Theorising Art, Media and Design Essay Example | Topics and Well Written Essays - 1500 words

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